Google Added 4 New Attributes in GMB Listing

Google Added 4 New Attributes to GMB Listing

4 New Attributes from Google

Google recently rolled out new attributes during Covid-19 to help more business to the business owners. These attributes needs to be updated in GMB profile of any business. As we are aware of the fact that, GMB profile is the initial point of contact when a user or customer search any product or service related query.  And whenever this query matches with business keywords, relevant business turns up on user’s screen or browser.

4 New Attributes were added by Google to GMB listing which helps business to reach out potential customers providing the relevant and valuable information about the business.

Carrie Hill, a local search analyst with Sterling Sky, Inc., reports the following four attributes have started appearing in business’s knowledge panels:

  • Online Care
  • Online Appointment
  • Online Estimates
  • Online Classes

Attributes helps customers by understand what services or products a business offer.  Like for a restaurant – Free WiFi – Outdoor Seating, and specific business are women-led. It is important for every business to stand out by listing the relevant information or accurate attributes to business profile and help customers find your business easily on Google.

Whenever a potential customer search for your business attributes appear in the Google Search and Maps on your Business Profile. Few also reflects as badge when searched through mobile.

Due to the increase in buying pattern of consumers – as they are shifting online, businesses also moved towards offering online services.  People are aggressively looking for online services, where in they can’t experience those in person, these include doctors, fitness instructors, therapists, and others.

Businesses can add these, and any other existing attributes, to their GMB profile and Google may show them in search results for relevant queries.

Here’s an example of what the new “Online Care” attribute looks like in search result.

Attributes in a Google My Business profile are designed to grab searchers’ attention by highlighting important service offerings.

 

 

GMB 4 Attributes example

Following the below steps on different devices businesses can add new attributes. from any Android device (phone or tablet)

Add or edit attributes

  1. Open the Google My Business app. Using your smart or android phone or tablet
  2. At the bottom, tap Profile & View all
  3. Find “Add Attributes” and tap Edit. You can search or scroll down to find the suitable attribute for your business from options listed
  4. When you’re finished updating your attributes, tap Apply.
  5. New attributes will now be available for customer who look for your business. It is visible on Google Search & Maps.

If you are the owner or manager of a healthcare business profile, you should be able to edit the below information in Attributes:

  • Update your customers whether online care facility is available or not.
  • Help your customers to schedule and receive online care facility.
  • Edit your gender information.

Following the below steps on different devices businesses can add new attributes. from your desktop or laptop.

Add or edit attributes

  1. Open the Google My Business app. Using your smart or android phone or tablet
    • If you have multiple locations, open the location you’d like to manage.
  2. From the menu, click Info.
  3. Find “Add Attributes” and click Edit. You can search or scroll down to find the suitable attribute for your business from options listed
  4. When you’re finished updating your attributes, click Apply.
  5. New attributes will now be available for customer who look for your business. It is visible on Google Search & Maps.

If you are the owner or manager of a healthcare business profile, you should be able to edit the below information in Attributes:

  • Update your customers whether online care facility is available or not.
  • Help your customers to schedule and receive online care facility.

Edit your gender information

NOTE:

  1. Making changes to GMB Profile is yet not available on IPhone App.
  2. Note all business can access to the above listed attributes, it completely depends on the category of the business.